Package: NBDdirichlet Type: Package Title: NBD-Dirichlet Model of Consumer Buying Behavior for Marketing Research Version: 1.4 Date: 2022-05-26 Author: Feiming Chen Maintainer: Feiming Chen URL: https://ani.stat.fsu.edu/~fchen/statistics/R-package-NBDdirichlet/how-to-use-Dirichlet-marketing-model.html Description: The Dirichlet (aka NBD-Dirichlet) model describes the purchase incidence and brand choice of consumer products. We estimate the model and summarize various theoretical quantities of interest to marketing researchers. Also provides functions for making tables that compare observed and theoretical statistics. License: GPL (>= 3) NeedsCompilation: no Packaged: 2026-10-13 09:06:35 UTC; root Repository: https://feimingchen.r-universe.dev Date/Publication: 2022-05-29 13:00:02 UTC RemoteUrl: https://github.com/cran/NBDdirichlet RemoteRef: HEAD RemoteSha: 13f243b7e6f391275c6d41718e8c627de84cb278